Frank Runs A Scuba-Diving Business That Offers Lessons And Sells Scuba-Diving Equipment. Frank Wants To Engage With Users Who Are Researching Scuba-Diving Lessons. Which Marketing Objective Should Frank Choose When Creating His Display Campaign?

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  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

 

 

Answer: B/ Influence consideration

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